When it comes to marketing a salon and running salon socials that actually bring in premium clients, you couldn’t find a stronger team.
We’re not an agency that’s never run a salon. We’re not coaches who learned this from a book. Between us we’ve worked in salons, owned salons, led them, turned them around, sold and coached thousands more. We’re marketers who genuinely know the business, and that’s what makes the difference.
How we work together
Marketing a salon properly takes more than one person, and that’s our edge.
It starts with Caroline, who extracts your brilliance, the thing you should be famous for, and builds the strategy and campaign around it. That becomes your Candy Content arc. Lois then brings it to life, filming and creating the content that powers your salon socials. Caroline runs your Meta ad campaigns, Lois runs your socials, and Carla closes the sales or teaches you how. Strategy, content, ads and selling, all handled, all under one roof.
Lois Ravenhill, Content Creator
Lois took the biggest risk of her career to be here. She walked away from a career in healthcare to join her mum Caroline, and has never looked back.
Since then she’s been flown all over the UK to create content for salons of every kind, from British Hairdressing Award winners Kam in the north of Scotland to Casey Coleman's influencer salon in Wales, busy salons and skin clinics in England and even a small independent salon on the Isle of Man who we helped to their first six-figure year. Lois turns your salon socials into content built to book clients, not just collect likes.
Caroline Sanderson, Business Strategist and Marketer
I’m Caroline, founder of Salon Jedi and the strategist behind your campaign. My job is to find what makes you brilliant and build your whole marketing strategy around it using our Candy Content Arc™️.
Back in 2010, I was the first to teach salon owners how to market a salon on salon socials, so I’ve been shaping how marketing a salon is done for a long time. But I know it works because of 2024, the year I almost lost everything: my mum, 90% of my team and my premises, all in one week. I rebuilt from a single part-time stylist, and the system that brought me back pulled in 116 new clients in six weeks. Then I did it for other salons, again and again.
I’m a British Hairdressing Awards Hall of Fame inductee, and Creative Head Most Wanted Business Thinker Legend for winning the accolade 3 times. My salon won over 200 accolades, including British Hair Salon of the Year. I’m a best-selling author and international speaker, with an award-winning salon business model now in over 250 salons. When I talk about marketing a salon, it isn’t theory. It’s what saved my own business and helped thousands of others scale theirs. Read some success stories.
Carla Anderson,
Sales & Team Performance Expert
Carla is proof we’re not just marketers. We know salons inside out.
She led my own salon for over a decade, has coached hundreds of salons since, and closed millions in sales for salon and coaching businesses. She’s a high-performance team expert who builds teams for our private clients, and co-author of our Salon Jedi international best-selling book.
Getting the enquiries is one thing, turning them into booked, paying clients is another, and it’s the piece most salon marketing leaves out. Carla trains you and/or your team to close premium clients, so your salon socials don’t just get attention, they get bookings. And for owners who’d rather not sell at all, she’ll do it for you.
Our approach to marketing a salon
We don’t chase vanity metrics. We don’t believe in discounting. We build salons into the number one authority in their area, attracting premium clients who happily pay full price. From your strategy to your salon socials to your sales, everything we do has one job: fill your diary with the right clients.
Want us to do it for you?
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The Experts in Marketing a Salon