Most salon advertising quietly wastes money. A boosted post here, a discount offer there, a flyer through a few doors. It feels like doing something. It rarely fills a chair with a client worth having.
Here’s the belief we build everything on: advertising isn’t for discounting. It’s for positioning. Done right, salon advertising makes you the obvious premium choice in your area, so the right clients come to you and happily pay full price. We’ve run it for salons all over the UK, so here’s how.
Why discount advertising quietly kills your salon.
The moment you advertise a discount, you train your market to wait for the next one. You fill your salon with deal-hunters who leave the second someone cheaper comes along, and you quietly tell every premium client that your work is worth less than it is.
Discounting isn’t marketing a salon. It’s a race to the bottom, and there’s always someone willing to go lower.
How to use salon advertising to build positioning
Target locally.
Your clients live within a few miles of you. Good salon advertising puts your best work in front of exactly those people.
Lead with results, not offers.
Before-and-afters and transformations build desire and authority. “20% off” builds nothing. Show the problem you solve and the outcome and the premium client books herself.
Build the name, not the deal.
Every ad should make you look more like the expert, the go-to, the number one in your area. That positioning is what lets you charge full price and still stay booked.
Track everything.
Know what each ad costs and what it brings back. This is where most salon advertising falls apart, and where a real system pays for itself.
What this actually does.
Lisa ran one ad. It cost £9.37. It brought back £13,014. No discounts.
Seamus brought in 127 new clients in a single month.
Kam more than doubled their new clients.
See the full stories on our sucess stories page.
Want this done for you?
Salon advertising done properly, the creative, the copy, the targeting, the budget, the tracking, is a full-time job on top of running your salon. That’s why we do it for you.
Our Authority Accellerator runs your whole social media and ad campaign for 16 weeks, built to position you as the premium name in your area and bring in full-price clients, with a promise of at least 50% more new clients and visibility or we work for free until we deliver.
Book a call to see if you’re a fit, or click through to learn exactly how the Authority Accelerator works.
Salon Advertising That Attracts Premium Clients